FAQs

How can you get noticed when algorithms are screening applicants first?

You optimise for two readers: the machine and the human. For the machine:

  • Match your language to the job ad — use the same verbs, skills, and frameworks
  • Use clean formatting (no fancy columns or graphics) for better parsing
  • Include keywords like specific tools (e.g. “Figma,” “Python,” “user testing”) naturally in context

But don’t stop there. For the human:

  • Write a summary that tells a clear story: who you are, what problems you solve, and why you care
  • Show outcomes, not just activities (“redesigned onboarding flow, reducing drop-off by 40%”)
  • Send a direct message after applying, especially in NZ where the informal approach still opens doors

Don’t just beat the algorithm. Bypass it where you can.

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